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World’s
Most Popular Business Simulation now in India
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You,
as part of a team, own a business of your own. You set its financial
goals, come up with a dovetailing business strategy to achieve the
same. You make decisions in the areas of Marketing, Finance, HR,
Production, TQM and R&D. Come over and create an orchestra…total
fun…and learning too!
The
Capstone® Business Simulation
(www.capsim.com)
was launched in 1986 by Management Simulations, Inc., USA. Several
Fortune 500 companies viz. GE, GM, DELL, Boeing, Citibank,
Honeywell, KPMG etc. train up their executives, year after year,
in business through Capstone®.
More
than 500 universities viz. Harvard,
Wharton,
Kellogg, Michigan, U C Berkeley,
etc. have Capstone® as part of their business education curriculum.
In
India, Capstone®
PARTICIPANTS come from over 40 organizations including
TCS, Infosys, Wipro, Genpact, Hindustan Lever, Asian Paints, Pepsi,
IIM-A, ISB
and others… |
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High performers need to grow and
feel challenged...
I look at things differently now and am eager
to see the quarterly results of various companies which made
little sense earlier :)
- Nishant Agarwal, Wipro
It was a great exp I have ever realized. The
best training program I have ever attended. All the credit
goes to you and the Capstone® team!!! -
Pramod Prakash Panda, Infosys
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Annually, over 60,000
people worldwide learn
business through
Capstone®.
● From
expert manager to
‘Business Leader’/
Strategist.
● PEER
EVALUATION-
a
dream tool
of every HR
professional and CEO.
● Your
team gets ranked
against a few thousand
teams ‘playing’
Capstone®
simultaneously
worldwide. The Top 10
teams make it to the
Capstone® Hall of
Fame on parameters
such as Profit, ROE,
ROS, ROA, Stock Price
etc. |
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They
Discover…
●
How different industry
conditions support
different types of
strategies;
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How industry conditions
change and the
implication of those
changes for strategic
management;
● How
organizations
develop and maintain
capabilities that lead to
sustained competitive
advantage.
● How
businesses
overcome Strategic
Inflection
Point (SIP).
●
How to align Business
Strategy with stated
Financial GOALS.
● Significance
of Group
Dynamism.
● Managers
obtain great
Performance Appraisal
report, but company’s
bottom line keeps
sinking…LET’S AVOID
THAT.
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Individuals
are highly creative, capable of delivering extraordinary performance in
the most trying situations. But individuals have a great challenge to
retain their creative juices intact once they become managers.
Unfortunately, a business needs organization and organization is based
upon hierarchy. Well, usually hierarchy ‘happens to be’ the
destroyer of creativity. Managers,
due to their role in the organization, tend to think from their
functional silos. In a business climate that demands excellence every
time out, managers need the variety of skills that lead to outstanding
performance. This is not easy to come by…and that remains every
CEO’s challenge…creating a Strategic Alignment throughout the
Organization.
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Studies show we retain
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less than 20% of what we see or hear alone,
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around 50% of what we both see and hear
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but, up to 80% of what we interact with.
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The
Capstone® was created by
Management Simulations Inc. (MSI), USA, in 1986 with this in mind. Capstone®
Business Simulation (www.capsim.com)
drives the understanding of the holistic picture of business home.
The Capstone® brings the alignment in strategic thinking within a cross
functional team. That is why several Fortune 500 companies like GE, GM,
Dell, Motorola, Citibank, Boeing, Caterpillar, Honeywell and many
others, turn to Capstone® year after year to train up their managers in
business. Over 50,000 people learn business through Capstone® business
simulation annually.
Unfortunately,
most of the management simulations, wittingly or unwittingly, let a
participant understand what a ‘simulation’ is all about! Whereas a
Capstone® user LEARNS business by RUNNING a business…that
is the difference. It is difficult to run a business in real life
just to learn business, very costly. Over 400 business
schools/universities (offering business education through MBA etc.
courses) worldwide have figured out that their students need something
beyond in-class teaching before they go over to the market to pick up a
job. Therefore, they have the Capstone® as part of the business
education curriculum so that they send effective managers into the
market year after year.
The
central theme of the Simulation is business strategy. Every industry,
trade and service is a business. Underlying fundamentals of all
businesses remain about the same. Hence, the Simulation is activity
neutral. A unique feature of the Simulation is that there can be
more than one winner theoretically, since teams can decide their own
success measurement criteria for rankings against other teams in the
industry. Managers have rated cross-functional integration as the top
learning benefit of the Simulation. The Workshop emphasizes the
interaction between the functional areas of an organization.
Group
process is as important as a team's strategy. The Workshop offers
methods for groups to organize by function, by product, by segment, or
as a board of directors. Much thought has gone into shaping the
conversations within a team. For example, tactical questions are
resolved through what-if analysis, while the spreadsheet graphs and
charts foster discussion on the strategic implications. A participant
has dual responsibility of heading a line function and managing a market
segment, a different line function and market segment in each round.
The
Capstone® Simulation offers
highly competitive business environment with five differing markets for
six companies/teams for eight rounds representing an eight-year period.
The remarkable importance of R&D and innovations, not just price
competition, not only reflects current global business environment but
also injects more interesting and challenging strategies for teams. In
addition to having more realistic, competitive markets and sophisticated
customer buying criteria emphasizing different factors for different
markets.
Managers
form teams to manage simulated corporations. Each simulated
corporation competes with five other corporations, for eight simulated
years. Participants are directly responsible for the outcome of
running a company. Utilizing a blended learning approach of concepts and
execution, participants will use a combination of cases, software,
online tutorials, pre-work exercises and guidebooks to make decisions
for their company. Based on the business leadership acumen gained during
their professional working experience, participating teams will drive
their own company financials over an eight-year span of the simulated
company.
A
participant gets to run a USD100 million company for 8 ‘virtual’
years, making all the decisions relating to inventory
management, cash management, marketing, R&D, equity/bond/short term
financing, production, sales/promotion, TQM, HR, labor negotiations etc.
They stop looking at business merely from their function (production,
finance etc.) angle alone. Instead, they acquire a
strategic/holistic mindset towards business. They come to
understand entire business process and its nuances in a simple, and
unforgettable, manner. The winning teams achieve the highest profits,
sales, market share, stock price and other measures.
He/She
needs to define the financial strategy and has the challenge of coming
up with a dovetailing business strategy that goes to achieve their
financial objectives. The Seminar is a holistic simulation, integrating
various functions of the business. It is highly interactive where Prof.
interacts (online) with the participants at different milestones in
different manners, specific to each of the Seminar, depending upon how
the participants are playing it out and the business segment they belong
to. Online interface between participants and professor is customized to
the group profile of the participants. For more information, please
visit www.capsim.com
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