“They need to upload their carefully chalked out business strategies at the end of each round to a professor representing the solution provider. The professor would intercept them online whenever he feels it necessary “ to make their life miserable.”
Business Line, 8th March ´04

“Each participant gets to run a $100-million company for eight ‛virtual´ years (eight rounds), making all the decisions relating to inventory management, cash management, marketing, R&D, equity/ bond/ short term financing, production, sales/promotion, TQM, HR, labour negotiations, etc.”
Business Standard, 3rd March ´04

“It is an individual learning program (as part of a team). The simulation is recognized world wide for building team spirit and enabling communication, apart from its main focus of getting participants to learn business.”
The Times of India , 19th April ´04